The 2010 Detroit Auto Show rolls on
January 17, 2010 Leave a comment
Without a doubt, last year’s Detroit Auto Show was gripped with uncertainty as the financial crisis brought question on the future of Detroit’s so-called “Big 3″ — General Motors, Ford, and Chrysler — as to whether they can survive an avalanche of threats to their existence such as bankruptcy, energy efficiency, Asian competition, just to name a few.
What a difference a year could make and much of those fears were allayed but not without setbacks to the American auto industry. This year’s Detroit Auto Show is definitely more vibrant according to most experts who were interviewed by CNBC’s Phil LeBeau last night. Ford seems to be the standout brand in the event claiming both the best sedan and SUV awards. The rebound in the U.S. economy and the stabilizing of pump prices has brought back American car buyers to large-size fossil-fuel run cars. Good management and broad range of products has afforded Ford to stay in the blue and has so far avoided Chapter 11 unlike GM and Chrysler.
Energy efficient cars such as hybrid and electric are yet to gain a significant market share in North America which has led many industry analysts to think that petrol-run cars are here to stay for the time being despite President Barack Obama’s efforts to infuse public funding in the development of environmentally friendly vehicles.
This however has not stopped the upward surge in sales of fuel-efficient compact sedans especially in the United States. Korean car maker Kia has already put up their first North American plant and the brand is poised to join its Asian counterparts Toyota and Nissan in the growing U.S. light vehicle marketplace. This comes as the United States has ceded to China the title of being the world’s top car manufacturer in 2009.